AlphaDesk – New Name for the SGGG Portfolio System
Toronto – January 19, 2015 – SGGG Portfolio Systems, a leading provider of order and portfolio management software, today announced that their flagship product is being renamed to AlphaDesk.
The new name better reflects the company’s commitment and expertise in providing a truly comprehensive solution for managing trading, portfolios, risk, compliance, and operations.
Dan Rissin, CEO, says, “Since we launched SGGG Portfolio Systems in 2008, much has changed in financial markets and to our product. So much so that the name no longer reflects our product’s full range of functionality – it has become much more than just a ‘portfolio system.’”
The name of the company will remain SGGG Portfolio System Company Ltd. and there has been no restructuring of staff, management or any other aspect of the business. A dedicated team of product specialists and developers will continue to provide high-touch support.
As part of the renaming, the company has redesigned its website and branding. The new address is alphadesk.com.
AlphaDesk delivers real time order, portfolio and operations management tools to hedge fund managers. It supports multiple portfolios, strategies, asset types, currencies and custodians in a single, integrated software solution. Through the use of cloud technologies the software achieves unparalleled performance, functionality and value for money.
About the SGGG Group
AlphaDesk is part of a group of SGGG companies providing software and administration services to over 500 investment funds globally. The business has been built by focusing on providing clients with an exceptional level of experience, professionalism and availability. The SGGG group is based in Toronto, Canada.
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